Blue Business Platform

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IBM said it's planning to launch a global, online marketplace for software applications under a plan it's calling the Blue Business Platform.

Three key components of Blue Business Platform were unveiled today at the Business Partner Leadership Conference in Los Angeles:

  1. IBM is opening up their powerful Application Integration Toolkit to all Business Partners, giving them immediate access to a set of standard interfaces to simplify installation of applications, systems management and online services for SMB clients.
  2. IBM is launching a new Global Application Marketplace to provide a convenient nexus for Business Partner offerings targeting the SMB market.
  3. and they are announcing a new IBM product for small businesses: Lotus Foundation Start, a pre-loaded server that can launch a small business in less than 30 minutes with e-mail, security, back-up and recovery and other collaboration software.

More components of Blue Business Platform will be introduced through 2008. All will share the same guiding principle: putting powerful IT into the hands of SMB clients in very simple ways.  Ask your local IBM representative for additional information.

Source:  CNN Marketwire, InformationWeek, CRN/ChannelWeb , Google Alert on blue+business+platform

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